BETSEY JOHNSON is launching a new dress line. News of the affordable collection, which will debut in boutiques and department stores next spring, follows the designer’s well-publicised cash-flow problems earlier this year.
The company filed for bankruptcy protection in April, announcing the closure of the majority of its stores in order to help clear sizeable debts.
It’s reported that the new dress line will retail between $99 (£63) and $249 (£160), and consist of “solid and printed, sexy, flowing dresses” – according to the designer.
Johnson, who is creative director of her eponymous label, and Steve Madden – whose company owns a 10 per cent stake in the brand - had previously confirmed that the collection would be taking a new direction.
The Betsey Johnson label has been produced by New York-based business The Levy Group for the past five years, which is now entering into the dress business for the first time. The new range is a collaboration between Johnson and The Levy Group design director, Suzi Chin.
“We are [pleased] to be working with Betsey on her new dress collection,” The Levy Group president, Donald Levy, told WWD. “It was a natural progression to continue into another category.”
The designer, who turns 70 on Friday, is still expected to have a catwalk show during New York Fashion Week in September.